Introduction

This article will provide you with our list of the best website builders for SEO, which you can check out via our conversion chart below. Also, we will cover each website builder on our list in more detail, and you will be able to learn about the features, prices, and services each builder offers. 

Check Our Top 10 Best SEO Website Builders:

1. Wix Website Builder – best overall website builder for SEO
2. Squarespace – best for business websites
3. WordPress.org – best for more advanced users
4. Weebly – best for fast loading times
5. Web.com – best DIY website builder
6. Zyro – best for multipurpose business sites
7. Jimdo – best for small businesses and self-employed individuals
8. SITE123 – best simple SEO website builder
9. HostGator Website Builder – best for tight budgets
10. Shopify – best online store builder for SEO

How Do We Test and Rank?

When making our list, we do not just pick random website builders and put them on it in whatever order we like. Determining which builders are the best and offer the services takes time and a lot of research. Also, not many people can do the needed research and understand which builder is better than the other since doing so requires knowledge about building websites and the industry in general.

That is why we have a team of experts who conduct the necessary research and put each website builder through a series of tests to determine which builders are the best. That is how we created our ranking system. Also, our team of experts buys plans from each website builder and tests out the features it offers directly. 

We rank each SEO builder based on five factors that are important for SEO. Also, we assign specific percentages to each factor depending on how important they are for SEO. 

• Ease-of-use (20%): how easy it is to use the builder, how steep is the learning curve, do you need to have coding or other tech-related knowledge to use the builder, is the builder’s Control Panel easy to navigate through, is the dashboard well organized
• SEO features (30%): does the builder offer enough SEO features and guides, how good are the builder’s SEO features, will your website be optimized for SEO
• Price (25%): does the builder offer good value for money, do you get a good amount of features and tools for the price you are paying, is there a free plan, is there a free trial, will you be able to get your money back if you don’t like the services from the builder
• Customer Support (10%): what kind of support does the builder offer (live chat, email, phone, ticketing system), how long does the builder take to respond to customers, does the builder’s support team possess the skills and ability to solve problems efficiently, does the builder offer any tutorials or guides,
• Features (15%): what kind of features does the builder offer in its plans, are the features valuable and efficient, are the features enough to build a fully-functioning website, are the features easy to use and add to your website

How to Pick the Best Website Builder for SEO

When picking the best website builder for SEO, there are a few essential factors you need to consider. First and foremost, you should look for a builder that is easy to use and suitable for everyone, including people who are not familiar with the tech industry and have not created a website in the past. 

When gauging a builder’s ease of use, you need to consider a few things:

• The builder’s intuitiveness: usually, the easiest builders to use are those that offer a simple interface with drag-and-drop functionality. Drag-and-drop editors are easy to use because they allow users to drag the elements you want to put on your website and drop them wherever you want. 
• Learning curve: the learning curve indicates how long it will take you to learn how to set up and manage your website. Some builders are easier to use than others, so you will not have to spend a lot of time learning how to use them.
• Speed of the setup process: if you want to get online as fast as possible, you should look for a builder that can help you do so fast – in a few hours. 

The next factor you should consider when picking a website builder is scalability. Most website builders use standardized code for building websites which allows you to create a site with various features they offer. However, when judging the scalability of a website builder, you need to consider whether you will need to be able to write your own code or add your own custom features. Another thing to consider when it comes to the scalability of a website builder is third-party integrations. Namely, for a website builder to be truly scalable, it needs to be able to integrate with many third-party apps so that you can get the best functionality for your website. 

Other factors you should look out for include the following:

• Marketing tools;
• Analytics tools;
• Niche features;
• Design;

1. Wix – Best Overall Website Builder for SEO

• Overall Score: 5.0
• Ease-of-use: 5.0
• SEO Features: 5.0
• Price: 5.0
• Customer Support: 4.9
• Features: 5.0

Wix is one of the most prominent website builders we have available today. It comes packed with excellent features and customization tools that allow users to build amazing websites. But is it good for SEO? 

Wix is a website builder that takes SEO quite seriously, as every builder should. It has its own Wix SEO Wiz that helps users get their website ready for SEO and offers great SEO-centered tools. 

Pros:

Cons:

Wix is best known for its large amount of high-quality templates and features. It is best for small business websites and personal websites. 

Unique features:

Wix SEO Wiz

Wix’s SEO Wiz creates a personalized SEO plan for Wix users. Out of the essential SEO elements that you need to have, Wix checks quite a few boxes. Namely, it provides:

• Page titles are available for all of your website pages;
• Meta descriptions for all of your website pages;
• The ability to customize the URLs on all of your website pages;
• The ability to add headings (from H1 to H6);
• Editable image alt tags;
• 301 redirects;
• SSL encryption in all of its plans;
• Search engine instructions that are available for web pages;
• Integration with Google Search Console;
• Personalized SEO Setup checklist;
• Integration with Google Analytics;
• An automatic Google indexing feature.

In addition to the features and tools we mentioned above, Wix also provides good loading speeds, which is also essential for SEO. It also has a huge app market where you can find hundreds of apps to add to your website. 

Also, you can find numerous guides and tutorials on SEO on Wix’s website. So, you can learn and find solutions to many potential issues you might face without having to contact Wix’s support team at all. 

Wix ADI

Wix is one of the most beginner-friendly website builders out there. Not only does it provide numerous helpful tutorials and guides, but it also offers users the option to use its ADI to create their website. With Wix’s ADI, you will not have to build your website yourself. 

Namely, you will have to answer a few questions about your website and your business, and the ADI will build your website based on those answers. What’s best, the ADI will create your website in a matter of minutes, and you’ll be ready to go online sooner rather than later. 

Wix is a website builder that offers everything you need to create an excellent fully-functioning website. It has also been improving its SEO tools and is currently one of the best overall website builders for SEO on the market. If you want to learn, you can do so by reading our expert review on Wix.

2. Squarespace – Best for Business Websites

• Overall Score: 4.9
• Ease-of-use: 4.9
• SEO Features: 4.9
• Price: 4.8
• Customer Support: 5.0
• Features: 4.9

Squarespace is a popular website builder that has been the top pick for those looking to create a design-centered website. With Squarespace, you can build a website, add eCommerce features to it or build a fully-functioning eCommerce website, create a blog, and add advertisements to your website.

Also, Squarespace offers a good range of SEO tools that can help your website’s rankings and can help you fully optimize your website for SEO. 

Pros:

Cons:

Squarespace is best known for its excellent designs and ease of use. It is best for those who want to showcase their business online and advertise it to a large audience. 

Unique features:

SEO tools

Building your website with Squarespace will allow you to have a suite of integrated SEO features that will help your website rank better on Google and other search engines. You will also get helpful SEO guides that will tell you what you need to do to improve your overall SEO. With Squarespace, you will get the following SEO capabilities:

• The ability to add different page titles to every web page;
• The Ability to add different meta descriptions to every web page;
• Customize the URLs of every web page;
• Add headings (H1, H2, and H3);
• The ability to edit image alt tags;
• 301 redirects;
• SSL encryption is available in all Squarespace plans;
• Search engine instructions;
• Built-in integration with Google Analytics;
• Ability to connect your website with Google Search Console;
• The ability to hide a page from search engines;
• Sitemaps in the .xml format.

With Squarespace, you can also inject your own code and implement more complex SEO techniques into your website. However, to do so, you will need to know how to write the code yourself and have a certain level of technical knowledge. 

Squarespace Extensions

Squarespace offers integration with many third-party apps, including apps for shipping and fulfillment, finance, inventory and products, and sales and marketing. Although its offer is not as extensive as Wix’s, you can find many useful third-party apps to add to your website and boost its functionality. 

You can also use Squarespace’s logo maker, marketing tools, email marketing tools, scheduling tools, and social media tools for your website. 

Squarespace is an excellent website builder ideal for those looking for unique designs and templates. It also comes with helpful SEO features and guides that can help your website be seen and rank higher on the Internet. If you want to learn more about Squarespace, you can read our expert review on the builder. 

3. WordPress.org – Best for More Advanced Users

• Overall Score: 4.8
• Ease-of-use: 4.7
• SEO Features: 4.8
• Price: 4.9
• Customer Support: 4.8
• Features: 4.9

WordPress.org is a website builder with which you can build a WordPress website for free. At WordPress.org, you can download the WordPress software for free and install it on your own web server. That means that you will have to host your website on your own or, in other terms, buy hosting from a separate provider since WordPress.org does not provide hosting.

Pros:

Cons:

WordPress.org is best known for the high levels of flexibility and the creative freedom it offers to its users. It is best for creating WordPress sites and for users who want more control over their website.

Unique features:

SEO tools

WordPress.org does not come with built-in SEO features that are directly integrated into your website. However, it does offer excellent SEO plug-ins that you can install and add to your website via WordPress.org’s website. Some of the SEO plug-ins include:

• Yoast SEO;
• All in One SEO;
• Rank Math SEO;
• The SEO Framework;
• SEOPress, on-site SEO;
• W3 Total Cache;
• Slim SEO;
• LiteSpeed Cache;
• Internal Link Juicer: SEO Auto Linker for WordPress;
• Site Kit by Google – Analytics, Search Console, AdSense, Speed;
• Etc.

With WordPress.org’s SEO plug-ins, you will be able to do the following:

• Customize URLs
• Customize meta titles and meta descriptions and add different meta titles and meta descriptions to all of your web pages with Yoast SEO;
• Add image alt tags;
• Optimize the media content on your website and make sure media files don’t slow down your site;
• Use SEO-friendly themes for your website;
• Integrate your website with Google Analytics and Google Search Console;
• Add canonical tags;
• With WordPress.org’s file manager plug-ins, you can upload, edit, and manage XML and HTML sitemaps, URL lists, and robots.txt files.

Themes and WordPress community

WordPress.org offers users to choose from approximately 9,411 WordPress themes. There are themes suitable for all kinds of purposes, like blog themes, eCommerce, education, entertainment, food & drink, holiday, news, photography, and portfolio themes. Also, you can choose your themes based on the layout you want, including grid layout, one column, two columns, three columns, four columns, left sidebar, right-sidebar, and wide blocks. 

As a free, open-source platform, the WordPress software is used by millions of people out there who often share their experience and expertise on WordPress online. Thus, you can find thousands of documents and guides on WordPress for free online. There are also forums and WordPress camps you can attend to learn more about the platform.

WordPress.org is a free website builder that lets you build your website and have more control over it. It offers powerful SEO and other kinds of plug-ins you can add to your website if you need them. If you want to learn more about WordPress.org, you can read our expert review on the builder.

4. Weebly – Best for Fast Loading Times

• Overall Score: 4.7
• Ease-of-use: 4.7
• SEO Features: 4.7
• Price: 4.8
• Customer Support: 4.6
• Features: 4.7

Weebly is a website builder that offers affordable prices and drag-and-drop functionality to its users. It is suitable for beginners and has a free plan which you can use to build an entire fully-functioning website. 

Its drag-and-drop page builder allows users to create and edit their website by simply dragging elements they want to add and dropping them wherever they want them to be. It is ideal for local businesses and beginners looking for a website builder with fast loading speeds and great SEO tools. 

Pros:

Cons:

Weebly is best known for its fast loading speeds, which further make your website more SEO-friendly, and its affordable prices. It is easy to use and suitable for beginners who do not have any tech or coding knowledge.

Unique features:

SEO tools

Weebly offers many built-in SEO tools and features that are directly integrated into every website made with Weebly. The SEO functionality that Weebly offers includes:

• The ability to add different meta titles and meta descriptions to every page on your website;
• Ability to customize the URLs of each page on your website;
• Ability to add and edit image alt tags;
• 301 redirects;
• SSL encryption is available in all Weebly plans;
• Search engine instructions;
• The ability to add Google Analytics to your website;
• Integration with Google Search Console;
• Fast and responsive loading pages;
• The ability to add captions to videos;
• SEO checklist that offers SEO guidance to users;

Weebly App Center

In addition to its integrated SEO tools, Weebly also offers almost 50 SEO-focused plug-ins which you can add and use on your website. Some of the SEO plug-ins you can add to your website include SEO Headlines, Positionly, RabbitSEO, Super Titles, Market Goo, KeywordMate, MightyTags, H1 tag, and more. 

You can find all of those plug-ins and more in the Weebly App Center, which is available on Weebly’s website. Weebly users can also ask questions and find hundreds of valuable articles and guides in Weebly’s community. Also, you can contact Weebly’s customer support via phone or live chat if you have any questions. 

Weebly is an excellent and affordable website builder that is ideal for beginners and offers great built-in SEO tools and plug-ins. If you want to learn more about Weebly, you can do so by reading our expert review on the builder.

5. Web.com – Best DIY Website Builder

• Overall Score: 4.6
• Ease-of-use: 4.7
• SEO Features: 4.6
• Price: 4.5
• Customer Support: 4.6
• Features: 4.6

Web.com is a solid and reliable website builder that was designed with small businesses in mind. It offers an intuitive drag-and-drop website builder and a beautiful template library. Each template that Web.com offers is customizable. 

Also, Web.com offers extremely low starting prices that go from $1.95 a month. However, the starting prices are only valid for the first month, and the prices to renew your plan are higher but still relatively cheap. 

Pros:

Cons:

Web.com is best for those who want an easy-to-use builder with an intuitive drag-and-drop editor. It is also ideal for those who are on a tighter budget and do not need any advanced features. 

Unique features:

SEO tools

Web.com’s SEO tool is not integrated with its website builder plans, so you will have to pay extra to get it. With Web.com’s SEO tool, you will get simple SEO features that can help you boost your ranking on Google and other search engines. You will get easy SEO guides, an easy setup, health check, SEO actions, advanced filters, and reporting with Web.com.

Easy SEO guides – Web.com offers a step-by-step guide that shows how difficult some SEO tasks are, how long it will take you to complete them, and why they are important for your website. 

Easy setup – setting up your SEO includes selecting one or multiple keywords to target on search engines. You can also find how-to guides about keyword selections at Web.com.

Health check – with Web.com, you will get a website analysis with a list of action items that you will need to address. The health check will include an overview of your page speed, broken links, duplicate meta tags, etc. 

SEO actions – with this SEO tool, multiple algorithms will analyze and evaluate your website for the keywords you provide. You will also get a set of website optimization tasks tailored-made for your website that will help you improve your rankings.

Advanced filters – this includes filtering your SEO actions dashboard by category, keyword, the amount of time it takes to complete an action, or by page URL. Filtering your SEO actions dashboard will help you plan your SEO strategy more efficiently and productively.

Reporting – Web.com will automatically generate SEO performance reports where you can check results and see how your website’s SEO is progressing. 

Also, you can hire an SEO expert to help you manage your SEO strategy and website optimization. The SEO expert will create an SEO strategy for you and will help you to get more website traffic, improve search engine ranking, and build online authority and trust. 

Web.com is a good solution for those who need a simple website with basic features. It offers a good SEO tool that Web.com users can utilize to improve the overall SEO of their websites. You can learn more about Web.com by reading our expert review on the builder. 

6. Zyro – Best for Multipurpose Business Sites

• Overall Score: 4.4
• Ease-of-use: 4.4
• SEO Features: 4.5
• Price: 4.5
• Customer Support: 4.3
• Features: 4.4

Zyro is an intuitive website builder made by Hostinger – a popular hosting provider. So, the first thing we should mention about Zyro is that all of its plans come with free hosting from Hostinger, which is a great hosting company. 

Zyro also offers beautiful templates, a lightweight design, and an intuitive and easy-to-use drag-and-drop builder. Also, Zyro is one of the most affordable website builders on the market that offers a 30-day money-back guarantee with every plan. 

Pros:

Cons:

Zyro is best known for its ease of use, affordable prices, lightweight design, and excellent uptime. It is best for those who want to build visually-appealing websites without writing a single line of code.

Unique features:

SEO tools

With Zyro, you will get the following SEO features:

• Lightweight design
• Fast loading speeds
• An uptime of 99.9%
• Mobile-optimized websites
• Free SSL certificate
• Integration with Google Analytics
• Integration with Hotjar
• Automatic meta tags
• The ability to edit your meta titles and meta descriptions 
• Ability to add and edit the image alt text
• An AI writer that can write SEO-friendly content for you in minutes
• Integration with Google Tag Manager

You can contact Zyro’s support team via email or live chat. The support team is available 24/7, and you can contact it via live chat by logging in to Zyro’s website and going to the “Support” page. 

Drag-and-drop editor

With Zyro’s drag-and-drop editor, you can easily add elements to your website or online store by dragging and dropping them on your pages. You can add elements like titles, images, videos, buttons, eCommerce tools, marketing tools, etc.

Zyro’s pre-designed content blocks, AI tools, and intuitive editor allow people to create websites with little to no effort and no coding. You can choose from more than 100 website templates that are fully customizable, SEO-optimized, and made by professional designers. Also, Zyro’s templates are fully mobile-responsive, which is great for your website’s SEO. 

Zyro is an excellent website builder that offers enough features to create multipurpose business sites at affordable prices. If you want to find out more about Zyro, you can do so by reading our expert review on the builder.

7. Jimdo – Best for Small Businesses and Self-Employed Individuals

• Overall Score: 4.2
• Ease-of-use: 4.2
• SEO Features: 4.4
• Price: 4.1
• Customer Support: 4.1
• Features: 4.3

Jimdo is a website builder with which you can create websites, blogs, and online stores. It comes with an excellent ADI functionality that allows everyone to build a website, even those who have not used a computer for anything other than watching YouTube videos or Netflix. However, when it comes to customizing your website, the process can prove to be slightly more challenging than building a website, but it is still easy to learn. 

Pros:

Cons:

Jimdo is best for those who want to get their website online quickly and have no experience building websites. It is made explicitly for self-employed individuals who usually do not have the time to learn how to build websites by themselves. 

Unique features:

SEO tools

When it comes to SEO, Jimdo offers all the necessary SEO features to its users, including:

• The ability to edit and add different page titles to every page on your website. However, it would be best if you kept in mind that with Jimdo, your website name will always appear in your page titles
• The ability to add different meta descriptions to every page on your website
• Option to customize the URLs on all of your web pages
• The ability to use H1, H2, and H3 for your headings
• Editable image alt attributes
• 301 redirects (not available in all plans)
• SSL encryption is available in all plans
• Integration with Google Analytics (available only with the paid plans)
• Integration with Google Search Console

Other Jimdo features

Jimdo also comes with many other powerful features for website building and customization. One of those features is its excellent ADI builder. With Jimdo’s ADI builder, you will be able to get your website ready in a matter of minutes. Namely, you will only need to answer a few questions about your website’s appearance and which elements you want it to have. After answering those questions, the ADI builder will build your whole website for you. 

You can also find many articles, guides, and tips on how to improve your Google rankings. You can contact Jimdo’s support team via email and find help with many tech-related topics in Jimdo’s help center. 

Jimdo is a website builder that offers excellent ADI functionality and is tailored-made for self-employed individuals. It offers great features and functionality for its users and requires no prior coding knowledge from them. To learn more about Jimdo, you can read our expert review on the builder. 

8. SITE123 – Best Simple SEO Website Builder

• Overall Score: 4.1
• Ease-of-use: 4.3
• SEO Features: 4.1
• Price: 4.2
• Customer Support: 4.1
• Features: 4.0

SITE123 is a website builder that prides itself on being the easiest website builder out there. It offers an intuitive website editor with which you can create simple but beautiful websites and blogs. 

SITE123 will handle everything from website structure to website design for you so that you can focus more on your content and your business. Also, it offers a free plan and a simple website-building process that is completed in three simple steps.  

Pros:

Cons:

SITE123 is best for beginners and those who want to create a simple website for their one-person business. It is best known for its affordable prices and simple editor. 

Unique features:

SEO tools

SITE123 comes with a built-in SEO tool called “SEO Adviser.” SITE123’s SEO Adviser analyzes your website and then gives advice on what you can improve about your website to help it rank better on search engines like Google.

Another SEO tool that SITE123 offers checks the keywords for your meta tags, focus keywords and meta titles. The tool is called SEO Pages – Audit, and it dives a bit deeper into your website SEO and offers further important insight. You will also get access to sitemaps, Google Webmaster Tools, and 301 redirects with SITE123. 

Other SITE123 features

SITE123 offers enough features for you to create a fully-functioning blog, website, and online store. It also provides excellent support to its users via email, social media, and live chat, which you can find right on the page that you’re currently viewing. 

On SITE123’s support page, you can find useful articles and guides on numerous topics, like your website’s homepage, website pages, SEO, domains, third-party apps, and more. Also, you can find many paid and free apps on SITE123’s App Market, which you can integrate into your website. 

SITE123 is an excellent solution for building a simple website with basic SEO features. If you want to learn more about SITE123, you can do so by reading our expert review on the builder. 

9. Gator – Best for Tight Budgets

• Overall Score: 4.0
• Ease-of-use: 4.1
• SEO Features: 4.0
• Price: 4.2
• Customer Support: 4.0
• Features: 4.0

Gator is a website builder made by the hosting provider HostGator. It is an inexpensive builder that is simple to use and ideal for beginners and people who are on a tight budget. Each Gator plan comes with free web hosting from HostGator, which is a great hosting company that provides excellent and reliable speeds. 

Pros:

Cons:

Gator is best for beginners and people on a tight budget. It provides enough features for creating a solid SEO-friendly website.

Unique features:

SEO tools

Gator offers a solid amount of SEO tools that can help your website rank up quicker. Some of the SEO features it offers include:

• The ability to customize post and page settings
• Ability to optimize your meta titles and meta descriptions
• The ability to create custom URLs
• Smart linking with internal pages
• The ability to customize and edit image alt tags
• Sitemap
• Integration with Google My Business

Other features

Building a website with Gator is fast and relatively easy. Namely, you only need to complete five simple steps to build your website, including:

1. Answer questions – Similar to Wix’s ADI builder, Gator uses the power of AI to help its users build their websites by only answering a few questions about their websites. So, you will only need to provide Gator with some basic information about what you want your website to have, and Gator will build your website based on it. 
2. Insert a logo – if you do not already have your own logo, you can use LogoMaker to create your logo in a few minutes. However, if you do not want to insert a logo, you don’t have to. Logos are optional with Gator.
3. Add photos – Gator offers a photo library where users can find photos to add to their websites. So, during this step, you can browse Gator’s photo library and choose which photos you want to add to your website. 
4. Customize – Now, you can customize your website to your liking by updating themes, fonts, photos, colors, navigation, and more. 
5. Launch your website – After completing the steps we mentioned above, your website will be ready for its online launch. 

You can also find a video made by Gator where these five steps are shown in a more interactive manner if you want to. Gator also provides other useful features to its users, including:

• An image library with Unsplash videos, which are free to use
• A LogoMaker
• Analytics tools with which you can view metrics and see how people react and what they do when they visit your website
• Free domain
• Free SSL Certificate
• 45-day money-back guarantee
• 24/7/365 support 

 All in all, Gator is an ideal solution for building a website while being on a tight budget. Check out our expert Gator review if you want to learn more about the builder.

10. Shopify – Best Online Store Builder for SEO

• Overall Score: 3.9
• Ease-of-use: 3.9
• SEO Features: 4.0
• Price: 3.8
• Customer Support: 4.0
• Features: 4.0

Shopify is one of the most popular eCommerce website builders on the market. Shopify powers millions of websites from all over the world and enables businesses and individuals to sell their products and grow their businesses. 

A considerable number of businesses and entrepreneurs use Shopify to build their online stores. However, even though Shopify is mainly centered around providing excellent eCommerce features, it also offers great SEO tools that can help your website with its rankings. 

Pros:

Cons:

Shopify is best for building online stores packed with powerful eCommerce features and tools. It is best for those who want to sell online and grow their business. 

Unique Features:

SEO tools

When it comes to SEO, you will get enough features that will help your website rank up on Google and other search engines, including:

• Lightweight themes that allow your web pages to load fast
• Schema markup editor
• Automatic .xml sitemap generation
• URL manager
• SEO plug-ins
• Editing for robots.txt files

Shopify has its own Shopify App Store, where users can find and add numerous powerful plug-ins to their websites. As for SEO plug-ins, you can get the following:

• Yoast SEO
• Shogun Landing Page Builder
• DH SEO – all-in-one SEO Booster
• BOOSTER SEO & IMAGE OPTIMIZER
• SEO: Image Optimizer Page Speed
• Plug-In SEO
• Bulk Image Edit
• Smart SEO
• SEO Booster
• SEO Manager
• Image Optimizer & SEO Audit
• And many more.

Shopify App Store

As we mentioned, you can find many powerful and helpful SEO plug-ins in the Shopify App Market. Those plug-ins, coupled with Shopify’s built-in SEO tools, can significantly boost your website’s overall SEO and ranking. However, you can find a lot of other useful apps for your website from Shopify’s App Store, including apps for:

• Marketing
• Store design
• Conversion
• Store management
• Customer service
• Merchandising
• Fulfillment
• Shipping and delivery
• Sourcing and selling products

Overall, Shopify is a powerful website builder known for its robust online stores and eCommerce features. Shopify also fares well when it comes to SEO and is the ideal solution for those who want to sell online. To learn more about Shopify, check out our expert review on the builder.

Get Your Website SEO-Ready

To get your website SEO-ready, you need to include the following essential elements in your website:

• Meta title and meta description: the meta title is the title that will be shown in Google search results. The meta description is a short summary of your content and will also be shown in Google search results. Both the meta title and meta description should be short and to the point, and both should contain the primary keyword you choose for your content. For example, if you are writing an article about the best website builders for SEO, you probably want it to show up when people search for SEO-optimized SEO builders. Thus, your meta title and meta description should contain the keyword by which people will find your article. 
• URL structure: you can also edit the URL of your website or article to contain words that you want. When editing your URL, you should also put your main keyword in the URL and keep it short. That way, you will boost your SEO even more and rank up on Google and other search engines. 
• Image alt text: if you put photos on your website, blog, or article, you need to put alt text on all your images that will appear instead of the images if they fail to load. If you have more than one image on your website, you should include the main keyword in most of them to boost your SEO.
• Backlinks: backlinks are external links you can add that link back to your website and help you add credibility to your content. 
• Site speed: a fast site speed will improve your users’ experience while using your website and thus help it rank better on Google. Search engines, in general, take into account how fast your site loads when ranking it, so having a fast and reliable site speed is a must for every website. 
• Mobile-responsiveness: search engines also take into account whether your website is optimized for mobile when ranking it, so using a website builder that allows you to create a fully mobile-optimized website is the way to go.

Website Builders’ SEO & Their Limitations

Most website builders do not fully integrate SEO into their process of creating a website. Their guides usually consist of some basic SEO tips that don’t tell the whole story. SEO elements like a call-to-action or capturing email addresses are not even mentioned in most guides, and those are elements your website needs for its SEO optimization. 

Your website’s design affects SEO more than you think. Thus, most website builders need to boost their SEO integration for you to be able to create a fully-integrated SEO website. The limitations of website builders’ SEO include:

• Global title tags: as we mentioned, meta titles and meta descriptions are the core of SEO, and without having unique meta titles and meta descriptions on all of your website’s pages, you will find yourself at a disadvantage from the start. 

You place your keywords in your title tags, and title tags are what you see in the SERPs, in your browser, and on other websites. If your website builder does not allow you to change your title tags, your site’s keywords and phrases will be limited. Each title tag should reflect what is on each page, and with global title tags, you will miss out on opportunities to be found under multiple keywords and phrases. 

• No integration with Google Analytics: Google Analytics is an essential tool for every website. It shows you what people are doing when they visit your website, what they’re clicking on, and how long they stay on your website. Most website builders (more specifically, free website builders) do not allow you to integrate Google Analytics into your website, leaving you at a significant disadvantage. Without it, you won’t be able to track the number of visitors, how long they stay on your website, which pages they visit, and other essential statistics. Tracking those statistics can help you improve your website and make it even more attractive to people, but without Google Analytics, you won’t be able to do any of that. 

Do I Need Any Other Tools Besides My Website Builder?

The answer to this question depends on which website builder you choose and what kind of SEO tools and features it offers. However, if you opt for a free website builder or one with limited SEO features, you will need more tools to boost your SEO and make your website fully SEO-optimized. Some of those tools include:

• Web analytics: the most popular tool for web analytics is Google Analytics because it is a powerful tool that is free to use. However, you have to make sure that your website builder allows you to use it on your website and offers an easy way to install it. 
• Google Search Console: since Google is the most popular search engine out there, it’s worth it to install Google Search Console and add it to your website. With it, you can see what your SEO issues are, and you will speed up the Google indexation process of your website. 
• SERP tracking tool: with a SERP tracking tool, you will be able to keep track of a large number of keywords at the same time. Also, some SERP tracking tools send notifications, send warnings when you are behind and losing ground, and notify you when you’re ahead of your competition. They also provide an in-depth analysis of how your keywords are ranking. 
• MozBar: This tool allows you to access crucial SEO and social metrics and performs page analysis where you can check your SEO titles, descriptions, alt text, and more. 

All of the tools we mentioned above are free to install and use and can significantly help your site’s SEO and overall rank on Google and other search engines. 

Last Words on SEO Website Builders

Deciding whether a particular website builder will satisfy all your needs and provide all the tools and features you need to build a fully SEO-integrated website can be impossible to do on your own. However, by using our recommendation system, you can easily find the ideal website builder for you and get started with creating your website. 

So, to save time, you can pick one of the ten website builders from our list that you deem is the best for you. You can also use the tips we provided above to determine what you need from your website builder and what to look out for when choosing a builder.