BigCommerce easily ranks among the most rewarding — both in payout and in how smooth the experience is from signup to promotion.
You earn 200% of the referred customer’s first monthly payment or a flat $1,500 for enterprise plans. There’s no weird minimum payout threshold, and everything is managed through Impact.com, which handles tracking, locking periods, and commission payments.
| Feature | Details |
| Cost Per Action (CPA) | Yes – 200% of the first month’s plan or up to $1,500 per sale |
| Commission Rate | $160 (Plus), $600 (Pro), $1,500 (Enterprise), $40 (lead), $1.50 (reg) |
| Cookie Duration | 90 days |
| Payment Threshold | ~$50–$100 (based on Impact.com settings) |
| Payment Options | PayPal, bank transfer (via Impact.com) |
| Payment Frequency | ~2.5 months after referral (locks 2 months + 15 days post-month) |
| Regions | Global (USD payout, English content) |
| Earning Potential | Very high — $1,500 possible per single conversion |
Join the BigCommerce Affiliate Program Today!
What Is The BigCommerce Affiliate Program?
BigCommerce’s affiliate program is one of the most generous I’ve joined. You earn 200% of the customer’s first monthly payment — or a flat $1,500 if it’s an enterprise plan. No minimums. No weird hoops to jump through.
Signing up is quick. After that, you get access to ready-made banners, email templates, and even blog content you could link to.
Tracking everything is simple. The dashboard shows clicks, trials, conversions, and payouts clearly.
What stood out to me was the support. You get a dedicated account manager — someone who actually checks in, shares tips, and helps you figure out what might work best for your audience.
How Does the BigCommerce Affiliate Program Work?
It’s honestly one of the easiest affiliate programs I’ve worked with. To start earning with BigCommerce, the process is straightforward:
You get started by filling out a short application. It’s completely free and only takes about two minutes. Once you’re approved, you move on to the fun part — promoting BigCommerce.
They give you professionally designed marketing materials right away. This includes ready-made banners, emails, and even blog articles you can share with your audience. You’re not left to figure everything out on your own — the resources they provide make it easy to plug in and go.
And when someone signs up for a paid plan through your link, you get paid. BigCommerce offers a 200% upfront bounty based on the plan the user signs up for. If you land an enterprise customer, the commission goes up to a flat $1,500. So the potential here is solid, especially compared to a lot of other affiliate programs that cap earnings or stretch payments out over time.
From there, everything is managed through Impact.com, which takes care of tracking and payments.
- BigCommerce sets a 90-day cookie. That means even if they don’t sign up right away, you’ll still earn the commission as long as they purchase within that 90-day window.
- This tracking applies across all devices — whether someone is browsing on desktop web, mobile web, or even in-app environments. BigCommerce ensures that your link continues to follow the user as they switch between devices during those 90 days.
- Even better, the program supports deeplinks. So, if you want to link directly to a specific page or product on the BigCommerce site, you can — and it will still track properly.
- And yes, they do allow multiple conversions within the cookie window. That means you’re not limited to just one commission per user. If someone makes additional purchases or upgrades their plan during that period, you get credited for those, too.
Now, as for how these commissions are finalized — each action (like a paid conversion or a registration) has a lock period, which is typically 2 months and 15 days after the end of the month in which the action took place.
Once it’s locked, it gets approved and added to your payout. Payments are sent automatically after that point. You don’t have to chase anything down.
So, in short, you refer someone, they click your link, you earn a commission on whatever paid actions they take — even if it’s a few weeks later.
How Much Can You Make From the BigCommerce Affiliate Program?
BigCommerce is one of those affiliate programs where the earning potential genuinely depends on how much effort you’re putting in — and how well you understand your audience.
What I liked about BigCommerce’s program is that it’s built for scale. And the fact that they offer high-ticket payouts — especially that $1,500 enterprise deal — makes it worth taking seriously.
Just to give you an idea: BigCommerce pays out 200% of the referred customer’s first monthly payment, or a flat $1,500 for each enterprise plan sale. That alone sets it apart from many other affiliate programs. Beyond that, you can also earn:
- $160 for a Plus Store sale
- $600 for a Pro Store sale
- $1.50 for basic registrations
- $40 for verified enterprise leads
Let’s break that down with a few examples so you can see what’s realistically possible.
Here’s a simple table that estimates monthly earnings based on different levels of traffic and conversion rates:
| Scenario | Monthly Clicks | Conversion Rate | Sales Per Month | Average Commission Per Sale | Estimated Monthly Earnings |
| Low | 300 | 1% | 3 | $160 | $480 |
| Moderate | 1,500 | 2% | 30 | $300 (mixed plan average) | $9,000 |
| High | 5,000 | 2.5% | 125 | $400 (some enterprise leads) | $50,000+ |
What Influences Your Earnings?
There’s no one-size-fits-all answer here, but a few key things will affect how much you actually make:
1. Your Traffic Volume
This one’s obvious — the more people who click your affiliate links, the higher your chances of getting conversions. A site getting 5,000+ ecommerce-focused visitors a month will always have better results than a general blog with low traffic.
2. The Type of Audience You Reach
If your content is targeting solopreneurs or small online sellers, you’ll likely be driving more Plus Store sales, which pay $160 each. But if you’re attracting agencies, developers, or enterprise-level users, you have a real shot at earning the $1,500 per sale.
3. How You Promote BigCommerce
Where and how you promote matters. A blog post reviewing e-commerce platforms might convert differently from a YouTube video tutorial or a niche email list. From my experience, in-depth, helpful content tends to perform better than quick affiliate mentions.
To maximize your earnings, focus on creating helpful, engaging content and leveraging SEO to attract consistent organic traffic.
4. Conversion Rate Optimization
The average affiliate conversion rate across industries is around 1–2%. But with the right call-to-actions, well-placed links, and content that genuinely explains why BigCommerce is a good option, you can push that higher.
5. Returning Users and Multiple Conversions
BigCommerce’s 90-day cookie window allows multiple conversions. So, if someone upgrades their plan or makes another qualifying purchase within that timeframe, you still get credited.
Who Should Join the BigCommerce Affiliate Program?
From what I’ve seen, the BigCommerce affiliate program works best for people already creating useful content or offering services in the e-commerce or digital business space. It’s not a random link-drop type of program.
It rewards those who are intentional and know how to connect products to people who actually need them.
Here’s who I think would benefit the most:
- E-commerce bloggers and content writers – This is a great fit for anyone publishing reviews, comparisons, or how-to guides around online store platforms. BigCommerce links fit in naturally and convert well when paired with helpful content.
- Video creators and YouTubers – I’ve seen creators do really well by walking viewers through store setups, platform comparisons, or tutorials. BigCommerce links in video descriptions can quietly pull in commissions long after the video goes live.
- Freelance web designers and developers – Those who build online stores for clients can easily recommend BigCommerce as part of their workflow. A single client on an enterprise plan? That’s $1,500 in commission.
- Agencies and consultants – Agencies that work with small businesses or growing brands can turn existing recommendations into consistent affiliate earnings. The payout structure makes it worth integrating into client onboarding or resource lists.
- Niche site owners and marketers – Anyone running a site focused on e-commerce, startup tools, or small business growth has a good shot at making this work. The 90-day cookie gives plenty of time to capture delayed purchases, and BigCommerce converts well with the right audience.
- Influencers focused on online business or digital tools – Promoting BigCommerce to an audience of entrepreneurs or product creators can bring in both sales and long-term commissions from upgrades or larger plan signups.
So, If your audience is even thinking about starting an online store or switching platforms, BigCommerce is a strong product to recommend.
Pros & Cons of BigCommerce Affiliate Program
- High commission payouts
- 90-day cookie window
- Easy signup process
- Quality promo materials
- Dedicated account support
- Delayed payout schedule
- No pay for trials
- Manual approval needed
Products to Promote as a BigCommerce Affiliate
As a BigCommerce affiliate, I found that promoting their core plans and services is where the real earning potential lies.
You’re not promoting random tools — you’re recommending a full ecommerce platform designed to help people build, run, and scale online stores. Here’s what I focus on:
- BigCommerce Standard, Plus, and Pro Plans: These are the main subscription plans small to mid-sized businesses sign up for. Each upgrade means a higher commission — with Plus plans earning $160 and Pro plans paying out $600 per conversion.
- Enterprise Plan: This is the highest tier, meant for large businesses or fast-growing brands. It’s also where the biggest commission sits — a flat $1,500 per enterprise sale. These are harder to land but can seriously boost monthly earnings.
- BigCommerce for WordPress: A unique option for those who prefer WordPress but still want to tap into BigCommerce’s backend power. This product is perfect for content creators or developers helping clients blend content and commerce.
- Industry-Specific Solutions: BigCommerce has tailored features for verticals like fashion, health, automotive, and B2B businesses. Promoting these use cases in niche content helps drive qualified leads.
- BigCommerce Apps and Integrations: While apps themselves don’t generate affiliate commissions directly, showing how well BigCommerce works with tools like PayPal, ShipStation, or QuickBooks helps reinforce the value of the platform — leading to more signups.
These are all tied into one affiliate link, so you don’t have to worry about separate tracking for each product. Once someone signs up through your link and chooses a paid plan, you get the commission based on what they purchase or upgrade to within the 90-day window.
If you want to get more familiar with the products offered by BigCommerce, read our comprehensive BigCommerce review for an in-depth look at their hosting solutions.
How to Join the BigCommerce Affiliate Program?
To join the BigCommerce affiliate program, there are a few basic requirements upfront — and honestly, I liked that they were there. They weren’t strict or complicated, but they did help make sure that only serious affiliates with relevant platforms apply.
Here’s what you’ll need:
- A solid understanding of BigCommerce – You’re expected to know what BigCommerce offers, who it’s for, and why someone might choose it over other ecommerce platforms.
- A high-quality website – Your site should look professional and make sense for BigCommerce’s target audience. It doesn’t have to be huge, but it should show you know how to drive traffic and promote content.
- Basic technical setup – You’ll need to be able to use affiliate links or tracking tools. BigCommerce handles most of this for you via Impact.com, but it helps to be familiar with how referrals are tracked.
Once you meet those basic requirements, applying is pretty straightforward. Here’s how it went for me:
Step 1: Start at the BigCommerce affiliate page
I began by visiting the BigCommerce affiliate program page and clicked the “Apply Now” button. That redirected me to Impact.com — the platform that handles the signup, tracking, and commission payouts for BigCommerce affiliates.
Step 2: Sign up through Impact.com
On the Impact page, I clicked “Sign Up.” The page said the application process would take about five minutes, and honestly, that turned out to be accurate. It was quick and clear.
Step 3: Review and accept the contract terms
Next, I was shown the contract terms for the BigCommerce program. I took a moment to go through them — just the usual terms and guidelines — and clicked “Accept” at the bottom of the page to continue.
Step 4: Choose how to create your account
You can either sign up with an email (which I did) or use one of the faster options like Google, Apple, Facebook, or LinkedIn. If you’ve used Impact before, you can also log in directly instead of creating a new account.
Step 5: Fill in your account information
I entered my full name, email, mobile number, and created a username and password. After ticking the checkbox to agree to the terms and conditions, I clicked “Get Started.” A verification code was then sent to my phone, which I had to enter before continuing.
Step 6: Categorize your business
After verifying my phone number, I was asked to select the category that best fits my business. This helps brands understand the kind of audience I reach. The options included things like Social Influencer, Content/Reviews, Technology Solution, and more. I chose Technology Solution and moved on.
Step 7: Choose your promotion methods
Next, I had to explain how I plan to promote BigCommerce. You can select multiple methods here — including website, social, email, podcast, app, or even offline promotion. I selected the Website option and added my URL, then clicked Continue.
Step 8: Share more about your business
The following page asked for more details — things like my country, full address, time zone, and a short description of my business. Once I filled those out, I clicked Submit.
Step 9: Confirm payout currency
Before finalizing, a pop-up appeared saying I had selected USD as my preferred payout currency. It mentioned that this cannot be changed later, so it’s important to double-check before proceeding. I clicked OK to confirm.
Step 10: Wait for approval
After submitting the full application, I was taken to the Impact dashboard. There was a message letting me know that BigCommerce will review my application and that I’d be notified by email once it’s approved.
How to Get Approved
Getting approved for the BigCommerce affiliate program isn’t automatic. From my experience, the approval process is pretty smooth as long as you meet a few basic expectations. First, they want to see that you understand BigCommerce — what it does, who it’s for, and why it stands out. You don’t need to be an expert, but having content or experience related to ecommerce definitely helps.
Second, you’ll need a solid online presence. They’re not looking for huge influencers, just people with genuine traffic and a clear promotional strategy.
Lastly, make sure you fill out your application properly. Include accurate contact details, describe your audience clearly, and choose the promotion methods that actually reflect how you plan to promote BigCommerce.
So in short:
- Have a real website
- Understand the product
- Fill out the form carefully
It’s not complicated, but it’s not a copy-paste job either. Just show them you’re serious, and you should be fine.
What Affects the Approval Process?
- Clarity of Your Application: Be specific when describing how you’ll promote BigCommerce. Avoid vague phrases. Mention your content type, channels, and target audience.
- Business Category Selection: Choose the right category during signup (e.g., Technology Solution, Content/Reviews). Pick the one that best matches how you’ll actually be promoting.
- Promotion Method Accuracy: Only select the promotion methods you actively use (like Website, Social, or Newsletter). Don’t check boxes just to fill space.
- Website Quality and Relevance: Even though this isn’t part of the “requirements” section, it plays a big role in approval. Your website should be active, professionally presented, and make sense for promoting ecommerce solutions.
- Consistency with BigCommerce’s Brand: They’re more likely to approve affiliates whose platforms align with their audience — small businesses, growing ecommerce brands, developers, etc.
- Proper Contact Details: Double-check that your name, email, phone number, and country match the rest of your details. Incomplete or inconsistent entries can lead to delays or rejections.
How Long Does It Take to Get Approved?
After submitting my application, I was told that BigCommerce would review it before granting access to the affiliate tools. I didn’t get instant approval — and honestly, I appreciated that. It shows they actually take the time to look at your site and make sure it fits their program.
In my case, the approval process took a few business days. It might vary slightly depending on how many applications they’re handling at the time, but generally, it’s not a long wait
How Payment Works: Payout Rules Explained
The payout system in the BigCommerce affiliate program is managed through Impact.com, and it follows a scheduled structure. You don’t get paid instantly when someone signs up — there’s a lock period first. This is to make sure the sale is legit (not refunded or canceled).
Let’s say someone signs up through your link in March. That referral will lock 2 months and 15 days after the end of March. So, it will lock around June 15, and then it will be paid out shortly after.
Here’s the simplified breakdown:
| Payment Duration | Payouts happen about 2 months and 15 days after the month a referral is made. For example, a March sale is paid mid-June. |
| Requirement for Payment | The sale must be approved and not canceled. Only qualified, paid conversions count (not free trials). |
| Mode of Payment | Payments are made via Impact.com, with options like bank transfer or PayPal, depending on what you set in your profile. |
| Minimum Withdrawal | The minimum threshold depends on your Impact.com account setting — typically around $50 to $100. |
Example:
You refer a customer on March 10, and they buy a Pro Store plan ($600 commission).
→ That sale will be reviewed and locked by June 15.
→ After it locks, you’ll get paid automatically through your selected payment method.
How to Promote BigCommerce Affiliate Program?
There’s no single way to promote BigCommerce — and that’s what I like about it. I’ve tried different approaches and noticed that what works best depends on your audience and how they discover content.
Here’s what’s worked for me and others who take affiliate marketing seriously.
1. Write Comparison Articles
One of the easiest ways to get clicks is by comparing BigCommerce to other ecommerce platforms like Shopify, Wix, or WooCommerce. These types of posts attract people who are already researching what platform to use — they’re warm leads.
I’ve had success with titles like “Shopify vs. BigCommerce – Which One is Better?” and linking to my affiliate URL throughout the post.
Want to learn more? Read our guide on using content for successful affiliate marketing:
2. Create In-Depth Tutorials
Step-by-step guides like “How to Build an Online Store with BigCommerce” do really well. They offer real value, especially to beginners, and make it easy to include affiliate links naturally throughout the content.
Plus, readers who follow tutorials are more likely to convert since they’re already in action mode.
3. Recommend It in Blog Posts and Newsletters
In roundups like “Top 5 Ecommerce Platforms for Beginners” or in email tips for launching a store, I include BigCommerce as one of the top picks and insert my link with a brief recommendation. It’s subtle, but consistent exposure helps drive clicks over time.
4. Make YouTube Videos or Shorts
Videos work great — whether it’s a platform walkthrough, a tutorial, or even a quick pros and cons breakdown. Include the affiliate link in the description and sometimes as a pinned comment. It’s a one-time effort that can generate traffic for months.
5. Share in Private Communities or Forums
Mention BigCommerce in ecommerce-related Facebook groups, Slack channels, or Reddit threads — especially when people ask for platform recommendations. Avoid sounding salesy and just explain what makes it a solid option, then share your link only when it feels natural.
6. Use Banners and Widgets
BigCommerce gives you ready-made banners you can place in your blog’s sidebar, at the end of posts, or inside your content. These are helpful for catching attention from casual readers who might not click regular text links.
BigCommerce Affiliate Program Alternatives
While the BigCommerce affiliate program offers strong commissions and solid tracking features, there are a few other programs that provide similar earning potential.
Below are three affiliate programs I’ve looked into and tested that I think make great alternatives.
1. HostAdvice Affiliate Program
- Commission Rate: Up to $200 per sale
- Cookie Duration: Varies by hosting provider
- Products Offered: Web hosting services (via trusted third-party providers)
- Benefits: Flexible niche, beginner-friendly
HostAdvice affiliate program is a good entry point into affiliate marketing — especially if you want to promote hosting but don’t want to lock into just one brand.
You get to recommend multiple hosting providers from a single platform, and each one has its own commission structure (some going as high as $200 per sale). What makes it stand out is the wide range of hosting-related products and expert-reviewed content you can link to.
It’s also beginner-friendly if you’re still getting comfortable with affiliate marketing mechanics.
2. Flywheel Affiliate Program
- Commission Rate: 300% of the first month’s payment (up to $500 per sale)
- Cookie Duration: 90 days
- Products Offered: WordPress hosting plans, blueprints, and client demo sites
- Benefits: Strong per-sale payouts, no minimum threshold
Flywheel’s affiliate program feels very similar to BigCommerce in how it’s structured. The 90-day cookie window gives you time to convert leads, and the 300% per-sale commission can be surprisingly lucrative.
Apart from hosting, you can also promote Flywheel’s Blueprints and Demo Sites, which are helpful tools for web designers and freelancers. There’s also no minimum payment threshold, which means you get paid even for a single conversion.
3. Kinsta Affiliate Program
- Commission Rate: Up to $500 per sale + 10% monthly recurring
- Cookie Duration: 60 days
- Products Offered: Premium-managed WordPress hosting
- Benefits: Long-term recurring income potential
Each confirmed sale pays up to $500 upfront, but the real value is in the 10% lifetime recurring commission. That means as long as the customer keeps paying for Kinsta, you continue earning each month.
The only trade-off is that it’s a bit more premium — so your content should speak to users looking for high-performance hosting.
Conclusion
The BigCommerce affiliate program is hands down one of the most rewarding I’ve joined. Between the high-ticket commissions, 90-day tracking window, and ready-to-use promo materials, it’s built for affiliates serious about monetizing quality content.
Plus, the support and payout system through Impact.com makes everything easy to manage.
If you’re already sharing tools or tips with an e-commerce-focused audience, this program is worth adding to your list. Sign up for the BigCommerce affiliate program and start promoting today.
