How to Add Facebook Retargeting Pixels to Your WordPress Website

How to Add Facebook Retargeting Pixels to Your WordPress Website

No doubt Facebook has been one of the lucrative marketing platforms for many small businesses. You can read tons of marketing tips including Facebook ads.

Every time you search for the best ways to scale your business, you can encounter with Facebook ads, but not every guide consists of the importance of using retargeting pixels.

As the name signifies, Facebook retargeting pixels monitor your website visitors and show the ads you run on your business page.

When you add the Facebook pixels code to your website, and someone visits any of the pages of your site, they see the related ad while scrolling to their Facebook feeds. Facebook tracks the activity with the help of its retargeting pixels.

Setting up such pixels can help you boost your business, and even get you more traffic than you get merely running ads on Facebook. These pixels enhances your Facebook marketing experience.

In this tutorial, you’re going to learn about creating Facebook pixels and adding them to your WordPress website.

Create Facebook Pixels from Your Profile

Well, if you’re worried, don’t be. There is nothing complicated. Follow the step by step process, and within a few minutes, you have pixels enabled.

Step 1:

Login to your Facebook account and open the drop-down menu you see when you try to log out. You can view either Manage Ads or Create Ads.

Click to Open.

Note: I hope you know that you can run ads only on your Facebook business page, not a personal profile.

Step 2:

On this new page, click on the icon to see a mega drop-down menu. You can easily find Pixels somewhere. Click on the option.

How to Add Facebook Retargeting Pixels to Your WordPress Website

Step 3:

Facebook shows a few features of its pixels, revealing a button to Create a Pixel. Click on it.

How to Add Facebook Retargeting Pixels to Your WordPress Website

Step 4:

A popup appears, where you have to fill in the name of the pixel. If you’re confused about the name, don’t worry, there is nothing special, all you need is to fill in something you can remember.

How to Add Facebook Retargeting Pixels to Your WordPress Website

Click on the Create button to proceed.

Step 5:

Now you see different options to set up the pixel. Click on “Manually install the code yourself” because all other methods aren’t you need.

How to Add Facebook Retargeting Pixels to Your WordPress Website

Step 6:

Now you see a popup to install pixel code, it shows two boxes having a few lines of coding. You can see the instructions to place the code between <head> and </head> tags.

How to Add Facebook Retargeting Pixels to Your WordPress Website

You can either edit header.php of your WordPress theme or use a plugin. Code editing can be overwhelming for beginners, so it’s better to use a plugin.

Step 7:

Install and activate Insert Header and Footers, it’s one of the lightest plugins, which doesn’t affect the page loading time of a website.

Go to Settings>>Insert Header and Footers, and you can see two boxes. One is for the header area and another for the footer.

How to Add Facebook Retargeting Pixels to Your WordPress Website

Paste the code in the upper box below the headline “Scripts in Header” and save it. Congrats, you have successfully installed Facebook retargeting pixels to your WordPress website.

Now, you can choose the pixel from your Facebook business page, every time you set up a new ad.

Is it Difficult to Install Facebook Retargeting Pixels

With the help of such pixels, you can drive more and more people to a specific page of your website. Many marketers use Facebook for affiliate marketing.

You can also sponsor any of your products or add an affiliate link to earn some money. Every Facebook user has a different aim to run ads.

Conclusion

I have explained the most convenient method to install Facebook retargeting pixels to your site. If you don’t want to use a plugin, you can edit the coding file of the header area from WordPress dashboard or cPanel.

Even if you’re an advanced user, you can use the plugin because Insert Header and Footers reduces the chances of breaking your site. Code editing can be tricky for many. I hope you got my point.

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