Loading is a Spanish hosting provider based in Orihuela, Alicante, offering shared hosting, WordPress and PrestaShop hosting, VPS, dedicated servers, reseller plans, and domain registration, all built on a Plesk-based platform.
I tested the Expert plan, the top tier in its shared hosting range, from signup through to server management to see how it holds up against what the pricing page promises.
To see where Loading lands overall, I scored it against our review framework, which is applied across every host on this site, so the numbers stay tied to what I actually tested rather than to general impressions.
| Parameter | Score | Why This Score |
|---|---|---|
| Prices | 8.6/10 | Steep gap between first-year discount and renewal, plus paid extras for disk, email, and backups. |
| Features | 9.6/10 | Free SSL, SSH, Git, and Laravel support are strong inclusions for a shared hosting price point. |
| Performance | 9.1/10 | Excellent from Madrid, noticeably slower for visitors further from Spain. |
| Ease of Use | 9.3/10 | Clear checkout, though the domain step, configurable add-ons, and SSL upsell add a few extra clicks. |
| Support | 8.9/10 | Solid reply on a High-priority ticket, but the answer skipped the practical workaround and read as templated. See note in the support section below on a possible contributing factor. |
| Overall | 9.1/10 | A developer-friendly host held back mainly by support depth rather than any single major flaw. |
Loading’s product range covers standard shared Hosting, WordPress-specific hosting, PrestaShop hosting, VPS servers, dedicated servers, reseller hosting, domain registration, and standalone corporate email plans.
For this review, I tested the shared Hosting line, which comes in five tiers, Starter through Expert, scaling on storage, domain count, email accounts, and database allocation.
| Plan Name | Space | CPU | RAM | OS | Price | |
|---|---|---|---|---|---|---|
| VPS Basic LINUX | 70 GB | 2 x 3.9GHz | 3 GB | £61.51 | Details | |
| VPS Medium LINUX | 100 GB | 4 x 3.9GHz | 5 GB | £69.20 | Details | |
| VPS Pro LINUX | 140 GB | 8 x 3.9GHz | 8 GB | £76.90 | Details |
| Plan Name | Space | CPU | RAM | OS | Price | |
|---|---|---|---|---|---|---|
| Supermicro Entry | 240 GB | 4 x 3.1GHz | 8 GB | £46.15 | Details | |
| Supermicro Pro | 240 GB | 4 x 3.8GHz | 16 GB | £115.39 | Details | |
| Supermicro Ultra | 480 GB | 8 x 5GHz | 32 GB | £147.80 | Details |
| Plan Name | Space | Bandwidth | OS | Panel | Price | |
|---|---|---|---|---|---|---|
| Hosting Reseller Mini | 25 GB | Unlimited | £8.08 | Details | ||
| Hosting Reseller Basic | 50 GB | Unlimited | £9.23 | Details | ||
| Hosting Reseller Medium | 80 GB | Unlimited | £17.54 | Details |
A few things worth knowing before you order:
To see how Loading’s hosting holds up under real conditions, I tested performance on the Expert plan, the top tier in Loading’s shared hosting lineup with 100 GB of NVMe SSD storage, support for 8 domains, unlimited email accounts, and unlimited MySQL databases.
That 100 GB allocation matched exactly what the Plesk panel on the live account showed under Use of Resources, so the plan specs and the actual provisioned account line up.
Why GTmetrix? GTmetrix runs tests from real geographic locations using an actual Chrome browser, so the numbers reflect what an actual visitor experiences rather than a synthetic lab average. It also measures Google’s Core Web Vitals (LCP, TBT, CLS) directly, the same metrics Google uses when it evaluates page experience for search rankings. For a hosting review, it gives a repeatable, comparable benchmark rather than a marketing claim.
Why two tests? I ran the first test from Madrid to see the best-case scenario, a visitor as close to the server as GTmetrix allows. I then ran a second test from San Antonio, Texas, to see what a visitor on the other side of the Atlantic experiences on the same plan.
Single-region hosting without a CDN can look excellent from next door and noticeably different from further away, so testing both tells you which one applies to your audience.
Both tests ran against the same live test domain on the Expert plan.
| Metric | Madrid, Spain | San Antonio, TX, USA |
|---|---|---|
| GTmetrix Performance | 93% | 79% |
| GTmetrix Structure | 85% | 82% |
| Largest Contentful Paint (LCP) | 967ms | 1.8s |
| Total Blocking Time (TBT) | 87ms | 39ms |
| Cumulative Layout Shift (CLS) | 0 | 0 |
The 14-point gap in Performance score between the two locations is the headline finding here. From Madrid, the site loads fast enough that it would satisfy most visitors without a second thought. From San Antonio, it is still a passable result, but the distance from the server clearly shows up in the numbers.
One result worth flagging directly: Total Blocking Time is actually lower from San Antonio (39ms) than from Madrid (87ms), despite every other metric being worse.
Both figures sit well under the 200ms threshold that signals a real problem, so this is not something a visitor would notice, but it is the kind of inconsistency worth pointing out rather than smoothing over.
| Metric | Madrid, Spain | San Antonio, TX, USA |
|---|---|---|
| TTFB | 300ms | 832ms |
| Connect | 46ms | 373ms |
| Backend | 254ms | 459ms |
| First Contentful Paint | 894ms | 1.8s |
| Onload Time | 1.5s | 2.1s |
| Time to Interactive | 1.7s | 2.4s |
| Fully Loaded Time | 1.7s | 2.8s |
The connect time tells the real story here. It jumps from 46ms in Madrid to 373ms in San Antonio, an eightfold increase that has nothing to do with server load and everything to do with physical distance.
That gap cascades through every downstream metric: TTFB nearly triples, from 300ms to 832ms, and the fully loaded time goes from 1.7s to 2.8s.
For readers, this breaks down fairly simply:
Loading’s Expert plan delivers strong performance for a Spain-based or European audience, with a 93% GTmetrix Performance score and sub-second LCP from Madrid.
That advantage narrows considerably for visitors further away. The San Antonio test still passes Google’s Core Web Vitals thresholds, but the eightfold jump in connect time shows this is single-region hosting without CDN acceleration, so distance from Spain has a real, measurable cost.
If your traffic is primarily European, this plan performs at or above what I would expect for the price. If you are targeting a global or North American audience, factor the added latency into your expectations before assuming the Madrid numbers apply to your visitors too.
I went through the Loading signup the way a new customer actually would: starting at the homepage, picking a plan, working through the domain step and checkout, and then spending time inside the Plesk panel that manages the account once it is live.
Here is what that process looks like, and where it gave me pause.
Loading’s hosting menu splits into three product types right away: Web Hosting, Hosting WordPress, and PrestaShop Hosting.
I went with Web Hosting, which lands on a five-tier comparison: Starter, Pro, Smart, Premium, and Expert, scaling from 5 GB up to 100 GB of NVMe SSD storage and from 1 to 8 configurable domains.
| Plan | Storage | Domains | Email Accounts | Databases | Free Domain Ownership |
|---|---|---|---|---|---|
| Starter | 5 GB NVMe SSD | 1 | 20 | 1 MySQL | No |
| Pro | 25 GB NVMe SSD | 1 | Unlimited | 1 MySQL | Yes |
| Smart | 50 GB NVMe SSD | 3 | Unlimited | 3 MySQL | Yes |
| Premium | 75 GB NVMe SSD | 5 | Unlimited | Unlimited | Yes |
| Expert | 100 GB NVMe SSD | 8 | Unlimited | Unlimited | Yes |
Worth flagging on that table: the entry-level Starter plan is the only tier that does not include free domain ownership, which is easy to miss if you are comparing plans by storage and price alone.
I selected Expert, the top tier, and clicked Hire.
The domain step. Loading routes every order through a domain configuration screen, and it offers one more path than most hosts I have tested:
| Option | What It Means |
|---|---|
| Register a new domain | Search and register through Loading directly |
| Transfer an existing domain from another registrar | Loading handles the transfer |
| Use an existing domain and change its DNS servers | Point DNS manually, keep it registered elsewhere |
| Use a free subdomain from Loading | Skip domain ownership entirely, test on a Loading subdomain |
That fourth option is an actually practical way to try the hosting before committing to a domain at all. Free domain registration only applies to a specific set of extensions (.com, .es, .org, .info, .eu, .net, .com.es, .nom.es, .org.es, .biz, .us, .name), so if you are set on a less common TLD, expect to pay for it separately even on plans that advertise a free domain.
I chose to use an existing domain and entered it to continue.
The configuration page. This is where Loading asks you to make two real decisions most hosts bury or skip entirely: how much disk space you want beyond the plan default, and how much email storage.
Skipping all three add-ons, the order summary showed the Expert plan at 116.51€ for the first annual term, discounted from 323.87€.
That is worth sitting with for a moment. The discount is over 60%, and the renewal price is nearly three times the first-year rate. Budget for 323.87€ in year two, not 116.51€, if you are planning to stay long term.
The upsell. Clicking Add to Cart triggered a pop-up recommending a paid SSL certificate, PerfectSSL DV, discounted from 14.99€ to 4.99€ for the first year.
This is worth calling out directly. Loading’s hosting plans already include a free Let’s Encrypt SSL certificate as a standard feature. The upsell is not dishonest; a premium DV certificate is a different product with extended validation, but it is positioned right at the moment you are least likely to stop and check whether you already have SSL covered. I declined it and continued.
The cart. The review and pay screen broke down cleanly: Expert Hosting at 116.51€ annually, the domain listed separately, a promo code field, and a tax calculator tab. VAT at 21% added 24.47€, for a total of 140.98€ due today, with the renewal price flagged again directly beneath it.
Checkout. The final form covers personal details, billing address (including a DNI/NIF/CIF field, so this is built with Spanish tax residents in mind), account password creation, and payment.
Payment options were more varied than most hosts I have reviewed:
That range covers Spanish-specific payment culture (Bizum in particular) alongside international standards.
One detail worth noting for privacy-conscious readers: the newsletter subscription toggle here defaults to off, requiring you to actively opt in for a 10% coupon offer, rather than the opt-out model I have flagged on other hosts. That is a better default if inbox management matters to you.
The only required checkbox is agreeing to the GDPR legal notice and contract terms. Submitting completes the order.
How I found it: Loading’s checkout does more explaining than most. The disk space and email dropdowns lay out real costs instead of hiding them behind a support ticket, and the free-subdomain option is an actually useful way to test the hosting without committing to a domain.
The SSL upsell sitting right after adding a plan that already includes free SSL is the one moment that could confuse a less careful buyer, and the first-year discount to renewal price gap is steep enough that it deserves a second look before you commit.
With the account active, I moved into hosting management to see what day-to-day administration actually looks like. Loading runs Plesk rather than cPanel, and that choice shapes the whole experience, so it is worth understanding upfront if you have only used cPanel before.
Websites and Domains is the starting point here, listing the domain on the account along with its status, disk usage, and traffic. The left sidebar covers Websites and Domains, Mail, Archives, Databases, Statistics, Users, Account, WordPress, and Laravel.
That last item is worth calling out on its own. Laravel getting a dedicated sidebar entry is not something I have seen on an entry-level shared plan. It signals this panel is built with developers in mind, not just website owners running a WordPress blog.
Clicking into the domain surfaces the working tools, grouped clearly:
Files and databases
Development tools
Security
The SSH Terminal living inside the panel itself, with no separate client or key setup needed to poke around your server, is the standout feature of this whole section. Combined with Git and Composer sitting right there in the sidebar, this is a noticeably more developer-oriented toolkit than what most shared hosts hand you at this price point.
The right-hand panel adds a further layer of shortcuts: database management, scheduled tasks, outgoing mail control, a PrestaShop installer, direct SSH access, PHP settings, mod_pagespeed, mod_security, PHP Info, a PHP restart button, SpamExperts email security, and a record of account actions. That is a lot of server-level control surfaced without a support ticket, which fits with how self-service the rest of the signup flow already felt.
One thing did stand out for the wrong reason. The SSL/TLS Certificates entry in my test account is flagged with an “Unprotected webmail” warning. This is the kind of gap worth flagging clearly: a plan advertises SSL as standard, but the panel shows it is not fully applied on setup.
It’s a quick fix (head into SSL/TLS Certificates and secure webmail before pointing a live site at the account), but it is exactly the kind of thing a less technical customer would not think to check on their own.
Resource usage confirms the plan’s allocation holds up in practice: 0% of 100 GB disk space used, and 0% of an unlimited monthly traffic allowance.
How I found it: Plesk gives you a real, deep technical toolkit for a shared hosting price point. An in-browser SSH terminal, Git, Composer, and explicit Laravel support are tools a lot of shared hosts do not offer at any tier. The unprotected webmail warning is the one item I would want fixed by default rather than left for the customer to find.
Getting from the Loading homepage to a fully provisioned hosting account takes a few more clicks than the fastest hosts I have tested, mostly because of the domain routing screen, the configurable add-ons, and the SSL upsell, but nothing about the process is confusing.
The cart page is one of the clearer pricing breakdowns I have seen on a shared hosting checkout, and the confirmation flow does more explaining than most hosts bother with.
Where Loading separates itself is in what you get once you are managing the account. This is not a host aimed purely at beginners clicking through a WordPress installer. Plesk’s built-in SSH terminal, Git, Composer, and dedicated Laravel support point toward developers and agencies as much as small business owners. If you are technical, or you are managing hosting for a Spanish or EU-based business, that toolkit is worth more than a simpler interface would be.
If you are a first-time site owner who just wants the simplest possible path from signup to a live WordPress install, the domain step, the paid add-ons, and the SSL upsell are worth knowing about before you commit, and the unprotected webmail warning is one you will want to resolve the moment you are in.
Knowing how a host performs during signup and daily management only tells half the story. The real test comes when something breaks or a question falls outside what a knowledge base article covers, so I put Loading’s support to the test with the same kind of question I use across every review: one that requires actual infrastructure knowledge rather than something answerable by copying a doc page.
Ticket support is the channel Loading itself recommends first, so that’s what I tested directly.
Support channels available:
| Channel | Details |
|---|---|
| Phone | +34 966 343 060, Monday to Friday 08:00-20:00, Saturdays 08:00-14:00 |
| Support tickets | Available 24×7, 365 days a year |
| Callback request | Free call-back option, business inquiries only, same business hours as phone support |
| Knowledge base | Surfaced automatically inside the ticket form based on your subject line |
The callback option is worth a specific mention since it’s easy to assume it works like general phone support. It doesn’t. Loading is explicit that this service is only available during business hours and solely for business inquiries, so it’s not a channel to rely on for an urgent technical issue outside office hours.
The Open Ticket page splits requests into five departments, each clearly scoped:
| Department | What It’s For |
|---|---|
| General | General inquiries |
| Commercial | Business inquiries |
| Billing | Billing inquiries |
| Technical Support | Technical consultations |
| Telephone Support | Request a phone callback |
I selected Technical support.
The ticket form itself is more built out than most hosts I’ve tested:
I asked a technical question about Laravel queue handling on shared hosting: whether Loading supports persistent background processes like php artisan queue:work, or whether the server is limited to time-based cron execution, and if persistent workers aren’t supported, what the recommended way to handle Laravel queues on the plan would be.
One thing worth flagging here: the Knowledge Base Suggestions panel returned five articles as I typed, none of which had anything to do with the question. It suggested pieces on managing multiple domains, what shared hosting is, using a domain without hosting, managing MS SQL Server databases, and common configuration mistakes.
That MS SQL Server article is a good sign the knowledge base has real technical depth elsewhere on the platform, but the auto-suggestion matching clearly isn’t smart enough to connect a Laravel-specific question to anything relevant.
I submitted the ticket at 11:44 AM. It was immediately confirmed with ticket #1043273, and a confirmation email arrived right away, showing the subject, priority, and status as Open, along with a direct link to track the ticket.
A reply landed at 12:51 PM, a 67-minute turnaround on a High-priority ticket submitted during business hours. That’s a reasonable response time, though slower than the fastest I’ve seen on other hosts.
The reply came from Miguel Ángel Padilla, tagged as an Operator and Employee in the portal, and read in full:
“What you’re asking for on a shared server wouldn’t be possible. You would need to rent a VPS or a dedicated server.”
That answer confirms the limitation, but it skips the part of the question that actually mattered most: what to do instead. There’s a well-established workaround for exactly this situation, running queue:work –stop-when-empty on a tight cron schedule to approximate persistent queue processing without a long-running worker, and I’d expect a technical support queue to at least mention it, or ask a clarifying question about what the queue jobs actually do before pointing straight to an upsell.
Instead, the reply read like a fast, templated deflection toward a VPS or dedicated server rather than a considered technical answer. The signature also carried two promotional links, for Microsoft 365 and a cookie management tool, appended to what was meant to be a technical reply, which reinforced that impersonal, templated feel.
The ticket status updated to Answered, and I was given a five-star rating widget with no further follow-up prompted.
The ticket system itself is well built: a rich text editor, generous attachment limits, live knowledge base suggestions, and priority levels all live on one clean page, and a 67-minute reply to a High-priority technical ticket during business hours is a fair turnaround.
Where it falls short is depth. The response confirmed what wasn’t possible but skipped the practical workaround a Laravel developer would actually want, and it read as fast rather than thorough. For general billing or account questions, this system should serve you well.
For specific technical edge cases, go in expecting to need a follow-up question rather than a complete answer on the first reply.
A note on support test: After this review was drafted, Loading’s team explained that the ticket was submitted from an email address not yet registered to a customer account, and that this can limit how fully their support team is able to engage with a request for security reasons. So, if you’re testing support yourself, submitting requests from the email address tied to your account is worth doing from the start to get the fullest response.
Based on what I have tested so far, Loading earns a preliminary yes, with the final verdict to be confirmed once support testing is complete. The Plesk-based hosting gives you a real, capable toolkit for the price: an in-browser SSH terminal, Git, Composer, and dedicated Laravel support are not things most budget shared hosts offer, and performance for Spanish and European traffic backs up what the plan pages promise.
This is a stronger fit for developers, agencies, and Spanish or EU-based businesses than for someone who just wants the simplest possible path to a live WordPress site.
The domain routing step, the paid disk, email, and dedicated IP add-ons, the SSL upsell at checkout, and the gap between first-year and renewal pricing are all things to factor in before you sign up, not after.
| Plan Name | Space | CPU | RAM | OS | Price | |
|---|---|---|---|---|---|---|
| VPS Basic LINUX | 70 GB | 2 x 3.9GHz | 3 GB | £61.51 | Details | |
| VPS Medium LINUX | 100 GB | 4 x 3.9GHz | 5 GB | £69.20 | Details | |
| VPS Pro LINUX | 140 GB | 8 x 3.9GHz | 8 GB | £76.90 | Details |
| Plan Name | Space | CPU | RAM | OS | Price | |
|---|---|---|---|---|---|---|
| Supermicro Entry | 240 GB | 4 x 3.1GHz | 8 GB | £46.15 | Details | |
| Supermicro Pro | 240 GB | 4 x 3.8GHz | 16 GB | £115.39 | Details | |
| Supermicro Ultra | 480 GB | 8 x 5GHz | 32 GB | £147.80 | Details |
| Plan Name | Space | Bandwidth | OS | Panel | Price | |
|---|---|---|---|---|---|---|
| Hosting Reseller Mini | 25 GB | Unlimited | £8.08 | Details | ||
| Hosting Reseller Basic | 50 GB | Unlimited | £9.23 | Details | ||
| Hosting Reseller Medium | 80 GB | Unlimited | £17.54 | Details |
Loading is a Spain-based host running on Plesk, with strong performance for European traffic and a developer-friendly toolkit that includes SSH, Git, and Laravel support. The main things to watch are the steep first-year-to-renewal pricing gap and the paid add-ons for disk space, email storage, and backups.
Yes. Loading offers a 30-day money-back guarantee on hosting plans and a 15-day guarantee on VPS servers. The refund does not cover domain registration costs, and it does not apply to dedicated servers, SSL certificates, domains, or licenses.
Loading accepts automatic or manual card payment through Redsys, bank transfer, Bizum, and PayPal. The Bizum option reflects a host built primarily for a Spanish customer base.
Loading performs its own backups of hosting content, but its terms are clear that restoration is not guaranteed if data loss is caused by the user rather than by Loading. A separate Online Backup Plans product is available if you want backups you control directly.
Domains do not renew automatically unless you are on direct debit. Loading sends a pro forma invoice 30 days before expiration. If you miss it, the domain enters a 30-day grace period, then a 30-day redemption period with a 60€ penalty plus VAT, before being released for registration by someone else.
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